Email Broadcasts
Send targeted email campaigns to your customers directly from the Giveawayz dashboard — no external email tool required.
Overview
Email broadcasts let you send one-off email campaigns to segments of your customer base. Promote new competitions, share updates, or re-engage past buyers — all without leaving your dashboard.
Creating a Broadcast
Navigate to Email Broadcasts
Go to Dashboard > Email Broadcasts and click New Broadcast.
Choose your audience
Select who should receive the email:
- All customers — Everyone who has ever purchased from your platform
- Active entrants — Customers with tickets in currently active competitions
- Past winners — Customers who have won a prize
The recipient count updates in real time as you select segments.
Write your email
Enter a subject line and compose the email body. The body supports basic formatting — bold, italic, links, and line breaks.
Preview and send
Review the preview to check formatting. When ready, click Send Broadcast. The email is queued and sent to all recipients within a few minutes.
Audience Segments
| Segment | Who's Included | Best For | |---|---|---| | All customers | Anyone who has placed at least one order | New competition launches, platform updates | | Active entrants | Customers with tickets in live competitions | Upsells, ending-soon reminders, bonus offers | | Past winners | Customers who have won any prize | VIP offers, testimonial requests, referral drives |
Tip
The Active entrants segment is particularly effective for promoting discount codes — these customers are already engaged and likely to purchase additional tickets.
Draft vs Send
Broadcasts are sent immediately when you click Send Broadcast. There is no scheduling feature — if you need to send at a specific time, create the broadcast and send it manually at that time.
Warning
Broadcasts cannot be recalled once sent. Double-check your subject line, content, and audience segment before sending.
Broadcast History
View all sent broadcasts in the Email Broadcasts dashboard. Each entry shows:
- Subject line
- Audience segment and recipient count
- Date and time sent
- Sender (which team member sent it)
Best Practices
- Keep subject lines short and specific — Under 50 characters performs best
- Include a clear call-to-action — Link directly to the competition page
- Don't over-send — 1-2 broadcasts per week maximum to avoid unsubscribes
- Segment your audience — A targeted message to 200 active entrants outperforms a generic one to 2,000 past customers
- Time it right — Send competition launches during peak hours (typically evenings and weekends for UK audiences)
Related
- Growth & Marketing Tools — Automated emails, UTM tracking, and more
- Email Preferences — How customers manage their email subscriptions
- Analytics — Track campaign impact on sales