Discount Codes
    growth+ plan

    Create and manage discount codes for your competitions to drive ticket sales, reward loyal customers, and run targeted promotions.

    Overview

    Discount codes let you offer promotions on ticket prices. You can create percentage-based or fixed-amount discounts, set usage limits and expiry dates, restrict codes to specific competitions, and track every redemption from your dashboard.

    Creating a Discount Code

    Open Discount Codes

    From your dashboard, navigate to Discount Codes in the sidebar. Click Create Code to open the creation form.

    Set the code string

    Enter the code that customers will type at checkout. Codes are case-insensitive and must be unique. Use something memorable and relevant to the promotion — for example, LAUNCH20 or VIP10.

    Choose discount type and value

    Select either Percentage or Fixed Amount, then enter the discount value. For example, 20% off or £2 off per ticket.

    Configure limits

    Set optional restrictions to control how the code is used:

    • Max total uses — The maximum number of times this code can be redeemed across all customers. Leave blank for unlimited.
    • Max uses per customer — How many times a single customer can use this code. Set to 1 for one-time-use codes.
    • Expiry date — The date and time after which the code will no longer be accepted.

    Choose applicable competitions

    Decide whether the code applies to all competitions or only specific competitions. If you select specific competitions, you can pick one or more from the list.

    Save the code

    Click Create to save. The code is active immediately (or from the start date if you set one).

    Discount Types

    Percentage Discount

    Reduces the ticket price by a percentage of the original amount.

    | Example | Ticket Price | Discount | Customer Pays | |---------|-------------|----------|---------------| | 10% off | £5.00 | £0.50 | £4.50 | | 20% off | £5.00 | £1.00 | £4.00 | | 50% off | £10.00 | £5.00 | £5.00 |

    Fixed Amount Discount

    Reduces the ticket price by a set pound amount.

    | Example | Ticket Price | Discount | Customer Pays | |---------|-------------|----------|---------------| | £1 off | £5.00 | £1.00 | £4.00 | | £2 off | £5.00 | £2.00 | £3.00 | | £5 off | £10.00 | £5.00 | £5.00 |

    How Customers Apply Codes

    During checkout, customers will see a Discount Code field. They enter the code and click Apply. If the code is valid, the discount is applied immediately and the updated price is shown before payment.

    Customers will see an error message if:

    • The code is invalid or misspelt
    • The code has expired
    • The code has reached its maximum total uses
    • The customer has already used the code the maximum number of times
    • The code does not apply to the selected competition

    Tracking Redemptions

    From the Discount Codes page in your dashboard, you can view the performance of every code at a glance:

    • Total redemptions — How many times the code has been used
    • Revenue impact — The total discount value given (i.e. how much revenue was reduced)
    • Status — Whether the code is active, expired, or fully redeemed
    • Remaining uses — How many uses are left before the limit is reached

    Click on any code to see a detailed breakdown of individual redemptions, including the customer, competition, date, and discount amount applied.

    Best Practices

    Launch Codes

    Create a code like LAUNCH20 offering 20% off to drive early sales when you publish a new competition. Set a short expiry (48-72 hours) to create urgency.

    Influencer Codes

    Give each influencer or affiliate a unique code (e.g. SARAH10) so you can track exactly how many sales each person drives. Set these as percentage discounts so they work across different ticket prices.

    Re-engagement Codes

    Send a fixed-amount code (e.g. COMEBACK2 for £2 off) to customers who haven't entered a competition recently. Limit to one use per customer to keep costs controlled.

    Seasonal Promotions

    Run time-limited codes tied to events or holidays — for example, SUMMER25 for 25% off during a summer promotion. Set the expiry date to match the end of the promotion period.

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